Signs work for your business 24 hours a day, 7 days a week, and 365 days a year. They don’t take vacations, get sick, need training, or quit to go work somewhere else. However, one of the challenges is that, for they most part, they are stationary. They depend on someone driving or walking by that permanent fixture to which it is attached in order to get noticed. I’m not scuffing the importance of a business sign (and I’ll touch that topic in the next few days), but rather trying to explain the importance of one prime piece of real estate that can garner thousands of views per day!
I’m talking about your vehicle. Your vehicle is a mobile form of advertising ready to work and promote your business regardless of where you go. Vehicle graphics enjoy up to about 600 visual impressions per mile!
Dollar for dollar, vehicle advertising is a clear winner when it comes to exposure for dollars spent on promoting your business.
Example:
Based on a standard “cost of 1,000 visual impressions” vehicle graphics are a rate of $0.15 per 1,000 impressions! Billboards are at $1.90 per 1,000 impressions, Newspapers are at $3.60 per 1,000 impressions, and TV commercials are at a whopping $10.00 per 1,000 impressions!
There are several forms of branding your vehicle for advertising, the most common being simply vinyl lettering. The vinyl lettering and graphics that CheetahSigns.com produces is made from high performance outdoor grade vinyl to ensure years of continued use. These graphics are installed on the doors of a vehicle and are used for basic identification of a business.
Van and truck graphics are generally more involved simply because the areas on those vehicles are larger and can accommodate more information. Sometimes these graphics will use elements of full color or digitally printed graphics.
Vehicle wraps are graphics that cover the vehicle. These packages bring the most impact and visibility to a vehicle. These are almost always printed in full color and are certain to make the vehicle (and the business it’s advertising) stand out among all the other cars on the road.
Okay, now for the important information, price.
Typically the budget range for simply door graphics is going to range around $200.00 however in some simple designs it can be as low as $50.00.
Van and Truck graphics, as seen in the photo above of the Alpha Promo World SUV will typically run between $300.00 and $700.00.
Full vehicle wraps will generally start off as low as $2500.00 but can range into the neighborhood of about $5,000.00 and up (depending of course on the design and size of the vehicle involved).
Consider this…
You just spent $3200.00 on that new television ad. At that price you might get a decent time slot, but in this day and age everyone uses Tivo or DVRs to record their shows and fast-forward through the commercials. Your viewing impressions just dropped right there.
Now, take that same $3200.00 and invest it into a wrap for your vehicle and start rolling down the street, you are going to turn some heads. The best part is, you can take your vehicle anywhere you choose to go! Going on vacation? Your vehicle is right along side, advertising mile for mile all the way to the beach and reaching even potential customers that live outside of your normal business grasp.
Feel free to contact us for a quote on your vehicle project. For more information feel free to visit our main website!
