18th

Rolling Advertising for your Business

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Signs work for your business 24 hours a day, 7 days a week, and 365 days a year. They don’t take vacations, get sick, need training, or quit to go work somewhere else. However, one of the challenges is that, for they most part, they are stationary. They depend on someone driving or walking by that permanent fixture to which it is attached in order to get noticed. I’m not scuffing the importance of a business sign (and I’ll touch that topic in the next few days), but rather trying to explain the importance of one prime piece of real estate that can garner thousands of views per day!

I’m talking about your vehicle. Your vehicle is a mobile form of advertising ready to work and promote your business regardless of where you go. Vehicle graphics enjoy up to about 600 visual impressions per mile!

Dollar for dollar, vehicle advertising is a clear winner when it comes to exposure for dollars spent on promoting your business.

Example:

Based on a standard “cost of 1,000 visual impressions” vehicle graphics are a rate of $0.15 per 1,000 impressions! Billboards are at $1.90 per 1,000 impressions, Newspapers are at $3.60 per 1,000 impressions, and TV commercials are at a whopping $10.00 per 1,000 impressions!

There are several forms of branding your vehicle for advertising, the most common being simply vinyl lettering. The vinyl lettering and graphics that CheetahSigns.com produces is made from high performance outdoor grade vinyl to ensure years of continued use. These graphics are installed on the doors of a vehicle and are used for basic identification of a business.

Van and truck graphics are generally more involved simply because the areas on those vehicles are larger and can accommodate more information. Sometimes these graphics will use elements of full color or digitally printed graphics.

Vehicle wraps are graphics that cover the vehicle. These packages bring the most impact and visibility to a vehicle. These are almost always printed in full color and are certain to make the vehicle (and the business it’s advertising) stand out among all the other cars on the road.

Okay, now for the important information, price.

Typically the budget range for simply door graphics is going to range around $200.00 however in some simple designs it can be as low as $50.00.
Van and Truck graphics, as seen in the photo above of the Alpha Promo World SUV will typically run between $300.00 and $700.00.
Full vehicle wraps will generally start off as low as $2500.00 but can range into the neighborhood of about $5,000.00 and up (depending of course on the design and size of the vehicle involved).

Consider this…

You just spent $3200.00 on that new television ad. At that price you might get a decent time slot, but in this day and age everyone uses Tivo or DVRs to record their shows and fast-forward through the commercials. Your viewing impressions just dropped right there.

Now, take that same $3200.00 and invest it into a wrap for your vehicle and start rolling down the street, you are going to turn some heads. The best part is, you can take your vehicle anywhere you choose to go! Going on vacation? Your vehicle is right along side, advertising mile for mile all the way to the beach and reaching even potential customers that live outside of your normal business grasp.

Feel free to contact us for a quote on your vehicle project. For more information feel free to visit our main website!

Jul 18th by CheetahSigns.com

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18th

Holiday Special runs early!

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We are getting geared up for the Holiday Season early and to celebrate we are offering our Holiday Special early as well!

This is for 10 (ten) 18″x24″ Coroplast signs with step-stakes! 18×24 inch coroplast signs are perhaps one of the most common sizes seen today. Coroplast is a polypropylene copolymer, and as such is eco-friendly and can even be recycled with you detergent and milk bottles!

Because of a great deal we get on the material we are able to offer these 18″x24″ signs in quantities of 10 (they also include the metal step stakes) for a low price of $145.00. That’s $14.50 EACH! Most shops will charge you $35.00 EACH for a simple 1 color sign of that size! Ours are double sided and FULL COLOR!

That price includes:
FULL COLOR on BOTH sides!
Step stake
Artwork Setup
2 Proof choices

We also have a current special on Business Cards runs until the end of the year and is for a quantity of 1,000 full color double sided business cards priced $99.00 (normally $120.00). We also include a UV Coating on both sides to prevent fading at no extra charge.

We also have a special on Post Cards right now too! Our current special on Post Cards runs until the end of the year and is for a quantity of 1,000 full color double sided post cards printed on durable 16point card stock. They measure 8.5″ x 5.5″. The normal price is $275.00, we are running a holiday special at $225.00 (that gets it delivered right to your door!) We also include a UV Coating on both sides to prevent fading at no extra charge! Each design can be custom fit for you with your name and company logo.

We also offer vehicle magnetics, banners, presentation folders, rolodex cards, and much more.

In addition to doing business cards, we also do about 800,000 different types of Promotional Products. To visit our search engine please check out http://www.distributorcentral.com/websites/CheetahSigns/ and just click on Product Catalog. If you are looking for something that you cannot find please do not hesitate to contact me.

If this is something that you or someone in your office would be interested in, please do not hesitate to contact me.

Many Thanks,

Brian Hardin II
www.CheetahSigns.com
870-834-4533

Jul 18th by CheetahSigns.com

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08th

The POWER of Promo

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Almost every successful company out there has used a Promotional Product at one point or another. In fact, glance over at your mouse or coffee mug or nearest pen. Chances are it has someone’s logo or company information on it.
What makes them effective?  Why should they be considered when marketing your company?  What can you do to ensure the person(s) given these items will keep them and not toss them into the trash?
The list of questions can go on and on, but these are the Top 3.  Master them, and your Promotional Products will be far superior.

What makes them effective?
Simply put, their usefulness.  A Pen will always be in need (I’m always looking for one), and can convey all of your useful information.  It’s functional (because you can DO something with it; IE write) and it also displays your company’s information.  There are hundreds of thousands of items out there, but the pen is perhaps one of the most effective promotional producs.

Why should they be considered when marketing your company?
Promotional Products are a key factor in marketing.  Even your business card is considered a promotional product.  Now, let’s take that a step further, almost all promotional products are, in effect, a business card!  How’s that?  Let’s say you have a car dealership.  You can get toy cars with your information printed on them; what this accomplishes is, the “business card” car gets played with (I have two that zoom around on my desk when I get bored) and it also displays your company’s information!  Let’s look at vanity license plates.  EACH car that you sell and drives out of your lot should ALWAYS have a vanity plate with your information on it.  Why?  Exposure!  There is a reason that we see so many commercials for McDonalds on television.  Repetitive exposure.  Get the word out about your business, over and over.  The more exposure, the more business.

What can you do to ensure the person(s) given these items will keep them and not toss them into the trash?
This is a simple one, but the answer is two-fold.  First, we want to make the item attractive!  We want to use our business logo (or font) in an arrangement on the item and make it look attractive.  Second, we want to make sure that we give these promotional products out to a target audience.
That’s not to say that you can hand one out to every person, you can, but by targeting specific types of clients, you can maximize the exposure.

A dentist might not find a frisbee with their information on it very useful, but a stress reliever in the shape of a tooth, now that’s pure genious!  Give it to the patient when they are in the chair, and tell em they can take it home with them!  A) you gave that patient something to help with his nerves, and B) you gave that patient a fun (and effective) “business card” because it has your name and office contact information printed on it!

A Real Estate agent might not need a Fun Foam Fingers (like what you see at football or basketball games) so they would more than likely not be very effective.  However, a simple object like a pen is always perfect for a real estate agent.  Why?  Just like the stress reliever in the dentist’s office, this pen is functional and also displays the real estate agent’s information.  It’s a business card that functions, it writes!

Regardless of the industry you are in, promotional products can always be used as a tool to help you grow your business.  The prices range all over, depending on exactly what you are looking for and the quantity.
Contact us, and we can help you with any of your Promotional Product needs!

Jul 08th by CheetahSigns.com

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